A look at the shifting role of designers

“We should always remember that no detail is too small, those elements that we obsess over are still important. But we must take on a new strategic role, placing ourselves at the center of business, in a marriage of creativity and rigor, to show the possibilities of business and effect change. It’s our ability to create ideas that will allow us to find new opportunities, and with our design language we can illustrate the possibilities that were never even considered.”

What a wonderful exerpt from Carol Scheffler’s piece about the ever changing definition of what we do and who we are as designers. 

Please have a look: http://www.eastwick.com/blog/2011/10/26/the-future-of-design-a-look-at-the-shifting-role-of-designers/